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Color Palette Triangle Pattern Typography

Style

Color Palette

Using colors consistently brings a sense of familiarity and unity to our brand. GuideOne’s color scheme is clean, simple and forward-thinking.

Note: Use yellow and orange hues sparingly as accents to the cool blues and greens.

Primary Palette

638C Hex #00B4D6 RGB
302C Hex #1B516F RGB

Secondary Palette

307C Hex #007DB4 RGB
563C Hex #6DC4BC RGB
358C Hex #ACD58F RGB

Tertiary Palette

143C Hex #fcb53b RGB
7404C Hex #FFE23C RGB

Neutral

425C Hex #545759 RGB

Triangle Pattern

Rainbow Triangle Pattern

Typography

To help ensure readability across all devices, we use various weights of Open Sans.

Headings

Heading 1 is Raleway bold, Uppercase, 40px, #00B4D6.

Heading 2 is Raleway Italic, 30px, #1B516F.

Heading 3 is Open Sans Bold, 17px, #007DB4.

Heading 4 is Open Sans Bold, 15px, #545759.

Body copy and paragraph styles

Body copy is Open Sans, 15px, #545759.

Quisque lacinia turpis et facilisis posuere. Donec ac justo in elit ullamcorper dapibus nec pretium lorem. Mauris neque nulla, laoreet nec fringilla euismod, ornare vel arcu. Aenean volutpat mauris vitae malesuada porta.

This is how our unordered lists look.

  • Quisque lacinia turpis et facilisis posuere.
  • Mauris neque nulla, laoreet nec fringilla euismod.
    • Aenean volutpat mauris vitae malesuada porta.

This is how our ordered lists look.

  1. Quisque lacinia turpis et facilisis posuere.
  2. Mauris neque nulla, laoreet nec fringilla euismod.
    1. Aenean volutpat mauris vitae malesuada porta.

Meta copy is used for styling ancillary content, usually in the details panel, that represents details about the content rather than the actual content itself. (14px)

Caption text is used primarily below images and on our cards. (13px)

Links

Typical Link #00B4D6

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